Thomas shows how luxury still persists in a few brands such as Hermes, Chanel and Louboutin. She brings us into the intimate details of the series ruthless and shrewd power moves taken by Bernard Arnault, CEO of LVMH, that changed the direction of luxury forever and through this, narrates the demise of the made-to-order, old world luxury companies and the rise of the democratization of luxury.īut all is not lost even in today’s money-driven and fast fashion environment.
In an informative and engaging manner, Thomas takes us from Hong Kong to France to South America, into replica sweatshops in Guangzhou to Miuccia Prada’s concrete office in Milan to the vibrant Daslu, a rare and true luxury shopping experience in Brazil. These suspicions were what drew to me reading this book and with facts, figures, and interviews with owners and designers themselves, Dana Thomas has proven those suspicions to be true. I know that I am not alone in this perspective a brief conversation about the topic with any aficionado will bring a similar line of thought. I’m sorry to say that after reading this eye-opening book that I won’t be able to look at the luxury and fashion industry the same ever again.Įver since I’ve been taken with purses, I’ve had a suspicion that certain high-end brands with their liberal annual price increases and tasteless limited edition releases were not necessarily in the business of luxury, but rather in the business of making a profit.
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